Wonder if it is Time to Seek Out a Green Job

Recently many questions are arising over the prospect of companies maintaining their viability if they fail to incorporate ”Green” policies into their business model. Stiffer government policies and public pressure to reform pollution control have caused companies to spend money that in the long run, may not save them money or create a better product, but only appear more responsible in the eyes of the public. Turning a company green means increasing the price of their products or decreasing their profit margins, at least in the short-term (Why is “Going Green” So Expensive?). Couple this with the expectation that your company will lose market share if you fail to incorporate green practices and we place corporate america in quite the quandary. Nonetheless, time and innovation will correct this mismatch as long as American, and world, citizens remained engaged in protecting the planet and remain vigilant in reducing their carbon footprints.
My question is then; is it time for me to seek out employment with companies that are already taking strides to incorporate ”Green” policies?
There are companies across America that are leading the charge to create consumer goods and build infrastructure that are economically and ecologically sound. If the current administration continues to increase regulation that punishes companies for not making ecologically sound decisions, then perhaps both my family and I would be better served by working for a company that already embraces these ideas. Smart Grids, hybrid cars, and clean coal only touch on all the initiatives that are changing the way Americans look at technology and innovation. If I can be apart of a company that can generate electricity for a house via solar energy cheaper than burning coal, then shouldn’t I take the leap? Wouldn’t this create a cleaner, more stable future for my child?
I guess in the end, it is a question of concern and adaptability. Humans tend to graze too long in the same spot. Sometimes with good reason. Why move to a place of uncertainty when there is still perfectly good grass to chew on right here? Our concerns for the future need to rise above our inability to adapt and evolve. The external stimulus that we need in order to adapt is already upon us. We need only to realize this fact and change. As for me, I think it is time to move onto greener pastures.










